Jamieson Pharmaceuticals
Our Role
Our role was to help uncover the most authentic way to tell that story.
The more we looked at the brief, the more we realized the brand's greatest strength wasn't inside the bottle.
It was the people behind it.
Rather than casting actors, we cast the scientists, technicians, and employees who actually worked inside Jamieson's laboratories and manufacturing facilities.
Their stories became the foundation of the campaign.
From there, the creative direction and production strategy were developed together—building a visual language that could extend beyond a single commercial and grow with the brand over time.
The Challenge
Jamieson was preparing to launch a new global campaign.
The agency brought Campsite in from the beginning—not simply to produce the work, but to help lead the creative direction and build a campaign that could scale across international markets.
The objective wasn't just to launch a commercial.
It was to build trust.
The Result
The campaign launched nationally and internationally, running across broadcast for multiple years.